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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Every Merchant?

Many social media marketers wrongly assume that simply promoting on Facebook or posting videos on a branded YouTube channel is enough to qualify as Social Media Marketing. However, true Social Media Marketing goes beyond just advertising or managing a few profiles; it is primarily focused on fostering engagement and nurturing relationships. To effectively accomplish this, it is crucial to employ a suitable social management tool. The aim should be to create a trustworthy and lasting presence in the social sphere, smoothly integrating your content and brand into the environments where audiences actively engage and communicate. Additionally, the objective is to consistently deliver insightful content that appeals to people's interests, thereby cultivating enduring connections. Given that managing social media campaigns and content can be quite labor-intensive, it is essential to have the right tools to streamline this process, as it often requires significant time and financial investment. In a rapidly evolving digital landscape, maximizing your return on investment (ROI) is paramount. Therefore, investing in effective strategies and tools is not just beneficial; it is essential for achieving sustained success in the long run. By prioritizing these elements, marketers can ensure that their social media efforts yield the desired results.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
Wiztrust
X (Twitter)

Integrations Supported

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$14.99 per user per month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Every Merchant

Company Location

United States

Company Website

everymerchant.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Social Media Marketing

Post Scheduling

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