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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Firehose?

Firehose is an innovative web monitoring tool that converts real-time changes from the internet into a tailored feed for its users. Teams can indicate the specific aspects they want to observe, while Firehose meticulously monitors millions of web pages to gather pertinent information such as brand mentions, developments within industries, competitor updates, financial news, new product announcements, job listings, press releases, and much more. The platform features Stream, which searches the wider internet to provide instant access to relevant pages, alongside URL Watch, which checks a selected list of pages at designated intervals, showcasing any modifications since the last scan. Users have the capability to implement rules for filtering results based on a variety of factors, including keywords, phrases, titles, websites, languages, topics, types of pages, source reliability, and timeliness, employing AND, OR, and NOT combinations to enhance precision. Results are presented in a live dashboard that is user-friendly and does not necessitate any coding or installation, with the option to send updates directly to integrated tools or stream them into applications through an API and Server-Sent Events for convenient access. This adaptability in both monitoring and reporting establishes Firehose as a powerful solution for teams aiming to maintain a competitive edge and keep abreast of significant trends and changes in their areas of interest. With its comprehensive features, Firehose not only simplifies the monitoring process but also empowers users to make informed decisions based on real-time data.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

Integrations Supported

Ahrefs

API Availability

API Availability

Has API

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$39 per month
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Ahrefs

Date Founded

2010

Company Location

Singapore

Company Website

firehose.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Brand Monitoring

Not specified

Media Monitoring

Not specified

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