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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is MediaScouting?

Monitor your presence in the media landscape, evaluate how the public perceives your brand, observe your competitors, and measure the success of your public relations and marketing strategies. This innovative platform is not only powerful and flexible but also designed for scalability, capable of managing numerous press releases each day. It offers features such as news analysis, advertisement monitoring, and a system for delivering real-time alerts. Additionally, it efficiently manages both automated and semi-automated tasks related to digitizing, storing, retrieving, and analyzing press materials. Available as a Software as a Service (SaaS) or as a standalone solution, it requires a low initial financial commitment. With a comprehensive and advanced query system that encompasses live translations, automated grouping of results, and sentiment evaluation, it distinguishes itself as a cutting-edge option. This platform is particularly adept at processing articles, retrieving customer information, and providing advanced management capabilities, rendering it essential for contemporary media tracking. In conclusion, it equips brands with the tools needed to maintain a competitive edge, offering vital insights and prompt notifications to navigate an ever-evolving market.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

Integrations Supported

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

DataScouting

Date Founded

2012

Company Location

Greece

Company Website

datascouting.com/media-monitoring-software/

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Brand Monitoring

Not specified

Media Monitoring

Not specified

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