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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is OBI Brand Monitor?

Vigilantly oversee your brand and its reputation by ensuring that your marketing, communication, and public relations efforts are measurable rather than based on mere instinct, which will help you gain a thorough understanding of your circumstances. By implementing the OBI Brand Monitor, you can effectively track all conversations and references to your organization, both in digital spaces and traditional media. This methodical approach allows you to strengthen your brand and reputation with greater efficacy. Furthermore, it is important to assess the overall sentiment towards your organization as well as its rivals, giving you insights that are critical whether you are introducing a new marketing initiative or handling a crisis. The ability to quickly gauge sentiment changes empowers you to make immediate adjustments as needed. To enhance your operations, utilize automated, customizable reports that provide essential insights tailored to your preferences, keeping your organization well-informed. The effectiveness of media monitoring is significantly influenced by its ease of use, allowing you to choose which elements to monitor in real time, identify where standard reports suffice, and determine what can be effectively managed through targeted communication. Simply relay your preferences to us, and we will develop a customized solution that meets your specific requirements, ensuring that your monitoring efforts are seamlessly integrated with your strategic objectives. In doing so, you will not only improve your brand's visibility but also foster a proactive approach to managing your public image.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
Wiztrust
X (Twitter)

Integrations Supported

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

OBI4wan

Date Founded

2011

Company Location

Netherlands

Company Website

www.obi4wan.com/en/products/media-monitoring/

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Brand Monitoring

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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