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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is PuTTin' OuT?

Establishing your branded profiles on social media platforms such as Facebook, Twitter, Instagram, and Pinterest is merely the first step in your social media marketing venture. After creating a social media identity and crafting strategies to engage your target audience, the next goal is to convert those visitors into dedicated brand supporters, paying customers, and loyal subscribers! We help you utilize social media effectively, maximizing your marketing and customer service investments. PuTTin’ OuT combines various marketing channels, including social media, email, and SMS, to boost your business growth, track your brand's performance, and assess key metrics. Starting this process is incredibly quick and can be done in under a minute! Given that social media acts as a crucial link between your brand and consumers, it's important to understand and continually refine your strategy. Our all-inclusive services ensure that each interaction you have with your audience is both valuable and effective. By aligning your marketing initiatives, you'll be able to formulate a unified strategy that resonates deeply with your intended audience and fosters lasting relationships. Ultimately, a strategic approach to social media can significantly enhance your brand's visibility and engagement.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

Integrations Supported

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$20 per month

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

PuTTin' OuT

Company Website

www.puttinout.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Social Media Marketing

Analytics
Conversion Tracking
Post Scheduling

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