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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Semantrum?

Ongoing monitoring of brand references and assessments of reputation across various media channels, online platforms, and social media is crucial, featuring extensive analytics, visual representations, and trend monitoring customized to your specific criteria. This service can cater to brands, individuals, events, or any pertinent keywords. You have the option to perform detailed reputation evaluations based on AMEC standards or your unique metrics and performance measures. Key indicators such as media loyalty index, audience engagement, emotional sentiment surrounding articles on the topic, and the impact of publications can all be tracked. Moreover, identifying and responding proactively to emerging information trends is vital for making informed decisions, as well as effectively utilizing these trends. Real-time competitor media activity analysis can unveil insights into various factors, enabling you to keep tabs on promotions, updates in product offerings, and the exploration of potential new markets, including opportunities abroad. In addition, you can carry out in-depth media assessments of your competitors' content and public relations tactics. User-friendly benchmark reports, along with customized interactive infographics, further aid in comprehending your media positioning and competitive environment. Utilizing these comprehensive tools can significantly provide you with a strategic edge within your field, ensuring that you remain ahead of industry developments. Ultimately, this approach cultivates a proactive media strategy that can adapt to the ever-changing landscape.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
Wiztrust

Integrations Supported

Facebook
X (Twitter)
Instagram
Telegram

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$40 per month per topic
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Semantrum

Date Founded

2016

Company Location

Ukraine

Company Website

promo.semantrum.net/en/main/

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Media Monitoring

Not specified

Reputation Management

Not specified

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