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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Sprinklr Insights?

Sprinklr Insights is a powerful AI-powered platform tailored for enterprises, emphasizing consumer and customer intelligence by integrating data from more than 30 digital and social media platforms, along with a variety of media sources and websites into a unified, real-time system. This functionality enables organizations to transform unstructured discussions and feedback into valuable insights, cutting through the clutter. It adeptly captures the customer voice, monitors brand mentions, conducts competitor assessments, identifies potential crises, gathers product feedback, discerns audience preferences, and tracks market trends, all centralized in one location. Moreover, it provides contextual sentiment analysis, theme recognition, anomaly detection, and predictive insights, thereby improving strategic decision-making for diverse teams. The integrated AI capabilities process billions of historical and contemporary interactions to uncover emerging trends and sentiment changes, offering actionable insights and automated summaries or recommendations. Furthermore, the platform's comprehensive features not only enhance operational efficiency but also ensure that businesses are well-equipped to navigate and thrive in a constantly changing market landscape. Ultimately, Sprinklr Insights empowers organizations with essential tools to maintain a competitive edge in today's dynamic environment.

Media

Media

Integrations Supported

Facebook
Google Analytics
Tableau
X (Twitter)
Audiense
Axis LMS
Data Virtuality
Gradient Works
Hootsuite
Microsoft 365
Oracle Cloud Infrastructure
OwlyGPT
Reddit
Salesforce
Slack
Stripe
Twilio
VK
Vimeo
WhatsApp

Integrations Supported

Facebook
Google Analytics
Tableau
X (Twitter)
Audiense
Axis LMS
Data Virtuality
Gradient Works
Hootsuite
Microsoft 365
Oracle Cloud Infrastructure
OwlyGPT
Reddit
Salesforce
Slack
Stripe
Twilio
VK
Vimeo
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

$9,600 per year
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/consumer-intelligence/

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

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