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What is Tap Native?

Tap Native serves as a dedicated platform for native advertising and content discovery, focusing on health-related topics by seamlessly integrating advertising units within the editorial sections of numerous leading health, medical, and wellness websites that attract both consumers and healthcare professionals. Utilizing innovative targeting techniques like Drug & Condition Match Targeting® and audience selection based on NPI, it enables healthcare marketers to engage with health-oriented consumers and verified professionals, which in turn enhances engagement levels, boosts conversion rates, and improves the overall effectiveness of marketing campaigns. The platform not only supports in-content placements and geo-targeting capabilities but also features a user-friendly dashboard that offers real-time analytics and optimization tools, allowing users to efficiently track key performance metrics such as impressions, clicks, conversions, and audience interactions. Furthermore, Tap Native provides the option to retarget previous website visitors, which reinforces messaging and significantly improves return on investment, solidifying its role as a vital resource for strategies focused on health marketing. By combining these advanced features, Tap Native empowers marketers to craft impactful campaigns that resonate within the healthcare sector.

What is AdTarget Ad Server?

AdTarget is a powerful ad serving platform that helps businesses manage and optimize online ad campaigns across a variety of formats. With support for display, video, push, and native ads, AdTarget ensures seamless ad delivery and maximum engagement. The platform provides advanced targeting options, including retargeting, budget management, and audience segmentation, to boost campaign performance. Real-time analytics, automated ad rotation, and customizable reports empower businesses to make data-driven decisions and fine-tune their strategies. With no hidden fees, flexible pricing, and full API access, AdTarget offers a reliable solution for ad management and optimization.

Media

Media

Integrations Supported

AppsFlyer
Getty Images
Google AdSense
Google Analytics
Keitaro
Voluum

Integrations Supported

AppsFlyer
Getty Images
Google AdSense
Google Analytics
Keitaro
Voluum

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$199/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tap Native

Date Founded

2017

Company Location

United States

Company Website

tapnative.com

Company Facts

Organization Name

Adtarget.me

Date Founded

2006

Company Location

Lithuania

Company Website

adserver.adtarget.me/

Categories and Features

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Popular Alternatives

Popular Alternatives