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What is Tap Native?

Tap Native serves as a dedicated platform for native advertising and content discovery, focusing on health-related topics by seamlessly integrating advertising units within the editorial sections of numerous leading health, medical, and wellness websites that attract both consumers and healthcare professionals. Utilizing innovative targeting techniques like Drug & Condition Match Targeting® and audience selection based on NPI, it enables healthcare marketers to engage with health-oriented consumers and verified professionals, which in turn enhances engagement levels, boosts conversion rates, and improves the overall effectiveness of marketing campaigns. The platform not only supports in-content placements and geo-targeting capabilities but also features a user-friendly dashboard that offers real-time analytics and optimization tools, allowing users to efficiently track key performance metrics such as impressions, clicks, conversions, and audience interactions. Furthermore, Tap Native provides the option to retarget previous website visitors, which reinforces messaging and significantly improves return on investment, solidifying its role as a vital resource for strategies focused on health marketing. By combining these advanced features, Tap Native empowers marketers to craft impactful campaigns that resonate within the healthcare sector.

What is Media.net?

Media.net is recognized as a leading global sell-side platform that connects publishers, advertisers, and users while fostering a fair and open web environment. It offers a wide range of monetization strategies, including display, native, and video advertising, aimed at maximizing revenue for content creators. The platform's innovative ad formats utilize contextual targeting methods to show pertinent advertisements based on the surrounding content, effectively eliminating the reliance on cookies. Advertisers gain direct access to premium inventory, enabling them to target specific audiences at various stages of the marketing funnel. Furthermore, Media.net's sophisticated AI-powered yield optimization tools and comprehensive control panel allow publishers to gain an in-depth view of their monetization strategies. Partnerships with leading verification and measurement firms enhance the ability to assess campaign effectiveness accurately. With a dedicated team of over 500 engineers, Media.net is committed to continuous innovation and growth as it navigates the rapidly changing digital landscape. Their proactive approach to market fluctuations reinforces their position as a leader in the industry while also setting a standard for others to follow.

Media

Media

Integrations Supported

DeepIntent
Epsilon Data
Experian Connect
Getty Images
Google Display & Video 360
The Trade Desk

Integrations Supported

DeepIntent
Epsilon Data
Experian Connect
Getty Images
Google Display & Video 360
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tap Native

Date Founded

2017

Company Location

United States

Company Website

tapnative.com

Company Facts

Organization Name

Media.net

Company Location

United Arab Emirates

Company Website

www.media.net

Categories and Features

Categories and Features

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