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What is Tap Native?

Tap Native serves as a dedicated platform for native advertising and content discovery, focusing on health-related topics by seamlessly integrating advertising units within the editorial sections of numerous leading health, medical, and wellness websites that attract both consumers and healthcare professionals. Utilizing innovative targeting techniques like Drug & Condition Match Targeting® and audience selection based on NPI, it enables healthcare marketers to engage with health-oriented consumers and verified professionals, which in turn enhances engagement levels, boosts conversion rates, and improves the overall effectiveness of marketing campaigns. The platform not only supports in-content placements and geo-targeting capabilities but also features a user-friendly dashboard that offers real-time analytics and optimization tools, allowing users to efficiently track key performance metrics such as impressions, clicks, conversions, and audience interactions. Furthermore, Tap Native provides the option to retarget previous website visitors, which reinforces messaging and significantly improves return on investment, solidifying its role as a vital resource for strategies focused on health marketing. By combining these advanced features, Tap Native empowers marketers to craft impactful campaigns that resonate within the healthcare sector.

What is Microsoft Performance Max?

You provide the essential elements needed to effectively engage with audiences across the Microsoft Advertising Network. By adopting a streamlined setup, you can enjoy increased free time while boosting performance across multiple channels. Our innovative AI technology ensures you stay updated on consumer trends, empowering you to retain a competitive advantage. Partner with Microsoft's AI to fine-tune your conversion rates on various Microsoft platforms with the simplicity of a single campaign. Your advertising materials are adaptable, designed to meet user intent and drive more clicks through a variety of ad formats and placements within the Microsoft Advertising Network. Promote your products and connect with potential buyers at the optimal time for purchasing, facilitated by predictive targeting. Utilize audience insights, strategic bidding, and performance analytics to maximize your budget's effectiveness. We will enhance your visibility in locations where your customers frequent, extending your reach to those most inclined to purchase. By combining these approaches, you can significantly improve your advertising effectiveness and achieve superior outcomes, ultimately leading to greater overall success in your campaigns.

Media

Media

Integrations Supported

Getty Images
Microsoft Advertising

Integrations Supported

Getty Images
Microsoft Advertising

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tap Native

Date Founded

2017

Company Location

United States

Company Website

tapnative.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/ad-products-formats/performance-max

Categories and Features

Categories and Features

Popular Alternatives

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