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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is Audience2Media?

By integrating data, cutting-edge AI technology, and compelling content, we create an unmatched global footprint. Our method guarantees that we connect with the right audiences through tailored messaging delivered at the ideal times. We emphasize full transparency and control, utilizing our technical know-how, creativity, and extensive experience to enhance profitability in a meaningful way. Our focus is on optimizing engagement, reaching relevant audiences, elevating brand perception, and maximizing return on investment. We possess the capability to identify significant "in-market audiences" on a large scale, ensuring that our content stays "culturally relevant" through thorough campaign oversight. Moreover, we improve performance through targeted behavioral advertising strategies. Our ability to analyze data in real-time allows us to continuously refine and evaluate the outcomes of our campaigns. At Audience2Media, we are dedicated to surpassing client expectations by providing an exceptional level of service and delivering campaigns that resonate culturally with well-defined target audiences. We remain committed to fostering transparency and effectiveness, ensuring that our clients receive the best possible results in every facet of our operations. Ultimately, our innovative approach positions us as leaders in the industry, ready to adapt and evolve with the changing landscape.

Media

Media

Integrations Supported

Facebook
Instagram
Kochava
Snapchat
TikTok
Twitch
X (Twitter)
YouTube

Integrations Supported

Facebook
Instagram
Kochava
Snapchat
TikTok
Twitch
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

Audience2Media

Date Founded

2009

Company Location

United Kingdom

Company Website

www.audience2media.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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