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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is Blockthrough?

Blockthrough enables leading publishers worldwide to boost their revenue by providing less intrusive advertisements to 350 million users who favor a reduced ad experience. We ensure that every advertisement meets the highest industry quality standards. By focusing on user contentment, you can deliver the exceptional experience they seek. Take advantage of your existing connections with direct demand partners, SSPs, and ad servers effortlessly. Our solution oversees every element of creative filtering and compliance, minimizing the workload on your part. This approach helps you develop a consistent revenue stream that increases as your audience expands. You will be on the path to realizing the full potential of your advertising inventory. With our tools, you can track the number of users employing ad-blocking software, including those who have chosen a more lenient advertising experience. We support publishers in respectfully monetizing and connecting with these users through a lighter ad strategy while enhancing their revenue potential. There are no setup fees, upfront costs, or long-term obligations required. Furthermore, our platform allows you to concentrate on crafting engaging content while we take care of the intricacies involved in ad delivery, ensuring a smooth operational experience. This way, you can focus on what truly matters—creating content that resonates with your audience.

Media

Media

Integrations Supported

Kochava

Integrations Supported

Amazon
Google Ad Exchange (AdX)
Google AdSense
JavaScript

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

Blockthrough

Date Founded

2015

Company Location

Canada

Company Website

blockthrough.com

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Advertising

Not specified

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