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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is ClearBid?

UberMedia® has introduced a groundbreaking pre-bid solution designed specifically for in-app mobile advertising, known as ClearBid, which was initially aimed at boosting revenue for its own applications. ClearBid is distinguished as the leading publisher-focused SDK, providing unmatched flexibility by functioning independently from exchanges and being compatible with any demand source. This platform, built on a server-side architecture, allows publishers to modify their advertising systems without the need to redeploy their apps. Designed with user-friendliness in mind, ClearBid enables publishers to easily access bidding data and monitor their advertising performance. Enhance your advertising ecosystem by utilizing a wide range of demand sources seamlessly through ClearBid. This single, lightweight SDK reduces SDK clutter in your application, facilitating smooth integration. Furthermore, publishers can effortlessly manage price bands across various demand sources via an intuitive interface, thereby simplifying the entire ad management experience. With ClearBid, you can achieve improved control and operational efficiency in your mobile advertising efforts, paving the way for more strategic ad campaigns. In this way, ClearBid not only enhances revenue but also elevates the overall advertising experience for publishers.

Media

Media

Integrations Supported

Kochava

Integrations Supported

Kochava

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

Uber Media

Company Website

covid19.ubermedia.com/clearbid/

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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