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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is Collectcent?

Collectcent distinguishes itself as a key player in the realm of programmatic advertising technology, working closely with direct publishers and advertisers globally through various pricing models like CPM, CPI, and CPA. Our aim is to provide all-encompassing digital advertising solutions across mobile, desktop, OTT, and in-app platforms to support clients in reaching their goals. We empower thousands of app and web publishers from a myriad of sectors, including e-commerce, gaming, travel, entertainment, and telecommunications, to maximize monetization and revenue. Each day, we manage over 3.5 billion impressions across various formats, including Display, Native, Banner, and Video. Our state-of-the-art auto-optimization technology seamlessly integrates with all leading publisher integration methods, such as Tag-based, Header Bidding, API, and SDK, guaranteeing that inventory reaches a precisely targeted tier I demand stack. Within our Ad Exchange framework, we conduct real-time bidding to buy and supply traffic in a streamlined manner. To ensure the highest quality of traffic, we utilize a combination of in-house and third-party fraud detection systems, which consistently keep our SIVT percentage below acceptable limits. Therefore, we are committed to preserving the integrity and effectiveness of the advertising ecosystem while continuously innovating to enhance our services. Our relentless pursuit of excellence in advertising technology sets us apart in a competitive landscape.

Media

Media

Integrations Supported

Kochava

Integrations Supported

Kochava

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

Collectcent

Date Founded

2013

Company Location

India

Company Website

www.collectcent.com/what-we-do.html

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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Popular Alternatives

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