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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is Genius Monkey?

Genius Monkey is driven by a distinct mission: to transform how brands engage with their audiences by rethinking traditional approaches. At its essence, our objective is simple: we strive to showcase your brand, product, or message to a wider audience that is most likely to respond positively, all while keeping expenses low. Our methodology incorporates a robust management system for banner, video, content, and social display ads, enhanced with advanced behavioral data across a wide range of partner networks. We take pride in partnering with leading brands and agencies across the country, acting as a trusted ally in the realm of programmatic digital advertising. The cutting-edge technology that powers Genius Monkey's programmatic marketing has significantly altered the advertising landscape! Advertisers can now strategically target their campaigns instead of leaving it to chance to connect with the right viewers. Our advanced tracking features enable us to identify when potential customers are actively looking for particular products or services, guaranteeing that your message reaches them at the most opportune time. This method not only boosts engagement but also amplifies the effectiveness of your advertising initiatives, ultimately leading to a more successful connection with your audience. By continually refining our strategies, we aim to stay ahead in the dynamically evolving market.

Media

Media

Integrations Supported

Kochava

Integrations Supported

Kochava

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

Genius Monkey

Date Founded

2004

Company Location

United States

Company Website

geniusmonkey.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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