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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is JamLoop?

JamLoop is a company that focuses on an OTT/Video Advertising Platform, created to help media buyers reach audiences who have moved away from traditional cable television and are now enjoying content through streaming services on various digital devices. As viewing patterns shift, more consumers are choosing to stream both live and on-demand programming via devices like Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This transition makes it increasingly difficult to target audiences effectively using traditional advertising methods. JamLoop meets this challenge by providing real-time delivery of advertisements directly to viewers on their internet-connected devices. Our platform enables you to connect with your audience on a large scale, ensuring efficiency and full transparency in every interaction. By utilizing our proprietary bidder platform and acquiring inventory directly from publishers, we offer unmatched control and insights into your advertising efforts. Tailored for today’s viewers, our OTT platform guarantees you can reach your ideal audience as they consume content across a range of internet-connected devices, thereby enhancing the effectiveness of your advertising campaigns and increasing overall engagement.

Media

Media

Integrations Supported

FreeWheel DemandSuite
Kochava
LiveRamp
Mediaocean
Salesforce
SpotX
Strata
Strata Design 3D CX
Telaria

Integrations Supported

FreeWheel DemandSuite
Kochava
LiveRamp
Mediaocean
Salesforce
SpotX
Strata
Strata Design 3D CX
Telaria

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

JamLoop

Date Founded

2013

Company Location

United States

Company Website

jamloop.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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