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What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

What is Pixability?

PixabilityONE serves as a robust video advertising software solution that not only manages all campaigns under the Pixability umbrella but also provides a self-service option for both agencies and brands. To start, Pixability carefully filters out any inventory that does not resonate with your brand's core values. Following this, we develop a highly specific target audience that transcends standard content targeting methods. Our PixabilityONE engine subsequently segments this target audience into a multitude of nano-audiences. Additionally, it refines campaign results an astounding 37,000 times daily, guaranteeing optimal performance and precise pacing. The results from your campaigns, which generally exceed traditional campaign performance by 30-70%, are showcased on the industry's premier cross-platform dashboard, offering essential insights. This comprehensive analysis equips brands with the knowledge necessary to refine their advertising strategies effectively, leading to more successful outcomes in future campaigns.

Media

Media

Integrations Supported

Kochava

Integrations Supported

Facebook
Snapchat
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Company Facts

Organization Name

Pixability

Date Founded

2008

Company Location

United States

Company Website

www.pixability.com

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

Video Advertising

Not specified

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