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What is TargetSmart?

Empower individuals and initiatives with solutions grounded in comprehensive data analytics. By leveraging the best voter information and insights, you can better understand the political landscape. Effectively engage and mobilize your audience to obtain crucial funding and drive successful campaigns. Strengthen your engagement with voters through our advanced media buying platform, which stands at the forefront of innovation. As a dedicated data solutions company, we aim to support progressive movements and campaigns in their pursuit of success. Since our founding in 2004, we have been at the forefront of creating the leading voter database in the industry, continually seeking new strategies to utilize data for a more promising future. Our all-inclusive media buying platform, TargetSmart MBP, is revolutionizing the digital advertising landscape by providing unparalleled affordability, speed, and clarity. Reach your target audience at the ideal time and place while saving 15% or more compared to other media buying platforms. We are committed to empowering you to grasp, engage, and mobilize your critical stakeholders to realize your goals, ultimately contributing to a more educated and engaged community. Together, we can foster a more participatory environment that encourages civic engagement and informed decision-making.

What is FullPAC?

FullPAC is a unified GOTV platform designed to help political campaigns and causes manage voter outreach, data, creative, fundraising, and execution from one place. The platform supports campaign functions such as voter texting, voice and robocalls, voter data, graphic design, email campaigns, websites, CRM workflows, ads, AI, and reporting. Campaign teams can use FullPAC to launch outreach faster, coordinate communication across channels, and track performance without juggling disconnected tools or spreadsheets. Its voter texting tools support high-volume peer-to-peer messaging, targeted lists, audience segmentation, geographic personalization, reply management, opt-out tracking, and real-time performance monitoring. FullPAC also includes governance, compliance controls, and workflows designed for fast-moving political outreach. The platform can connect voter data and CRM processes so teams can target, measure, and optimize campaign activity more effectively. For teams that need strategy support, FullPAC offers political consulting focused on target voter strategy, priority universes, messaging, persuasion, turnout, rapid response, channel planning, media mix, budgets, polling guidance, and GOTV execution. Its in-house agency can manage paid media, creative production, short-form video, landing pages, donation funnels, volunteer signup flows, email and SMS journeys, tracking, segmentation, retargeting, and analytics dashboards. Campaigns can choose a self-serve approach, work with consultants, or use the agency team for more turnkey execution. FullPAC highlights experience supporting U.S. Senate, statewide, U.S. House, downballot, PAC, party committee, and organizational campaigns. By combining GOTV software, voter contact tools, campaign data, creative services, consulting, and digital execution, FullPAC helps political organizations run coordinated outreach from a single campaign platform.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pay Per Usage
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TargetSmart

Date Founded

2004

Company Location

United States

Company Website

targetsmart.com

Company Facts

Organization Name

FullPAC

Date Founded

2013

Company Website

www.gotv.com

Categories and Features

Political Campaign

Campaign Analysis
Conservative
Contact Management
Contribution Tracking
Demographic Data
Donor Targeting
Email Marketing
Event Calendar
Fundraising Management
Mapping
Non-Partisan
Online Payment Processing
Progressive
Staff Management
Volunteer Management
Voter Database

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