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What is Targetspot?

Targetspot emerges as a leading force in the global AdTech landscape, bridging the gap between brands and their intended audiences through a unique array of digital audio publishers. With an impressive 8 billion monthly impressions worldwide and partnerships with over 150 publishers offering more than 15,000 audio channels, Targetspot guarantees extensive outreach across diverse platforms such as podcasts, online radio, streaming services, and mobile gaming applications. The company leverages its proprietary technology to facilitate seamless integration with data, attribution, SSP, and DSP partners, significantly improving the effectiveness of ad delivery and performance tracking. Advertisers benefit from Targetspot's sophisticated audience targeting capabilities, which consider various contextual factors including the time of day, networks, devices, and specific podcast themes, while also allowing for dynamic creative optimization influenced by external variables like weather patterns, health trends, temperatures, and pollution levels. Furthermore, the Passport Audio Manager (PAM) acts as an easy-to-use ad-serving platform, enabling publishers to boost their revenue while providing advertisers with user-friendly tools for managing their digital audio campaigns efficiently. This dual functionality not only simplifies operations but also enriches the overall advertising experience for both advertisers and publishers, establishing a more harmonious collaboration in the digital audio ecosystem. In essence, Targetspot's innovative approach is revolutionizing the way brands connect with audiences in the audio domain.

What is Podtrac?

Podtrac differentiates itself in the podcasting industry by providing the sole rankings for prominent publishers and podcasts grounded in unique audience metrics. Monthly, they publish updated rankings for both publishers and podcasts, employing a standardized methodology to maintain precise audience comparisons. This ability to produce vital rankings is a result of a distinctive combination of advanced podcast measurement technology, strong partnerships with leading industry publishers, and over ten years of experience analyzing upwards of 8.5 billion unique podcast downloads. Such extensive experience equips Podtrac with exceptional insights and data that are unmatched by other players in the industry. Reliable audience data is essential for advertisers and publishers alike, as it shapes their strategies for content development and ad placements. Nevertheless, the podcast landscape is made more complex by various methods of audience measurement, which frequently results in inconsistent and unreliable figures from hosting companies and less seasoned analysts. The difficulties encountered in securing accurate audience counts underscore the significance of Podtrac's role within the podcasting sector, as they strive to provide clarity in an often murky field. Ultimately, their commitment to high-quality metrics helps both creators and advertisers make informed decisions in an ever-evolving market.

Media

Media

Integrations Supported

Dailymotion
Deezer
Spreaker

Integrations Supported

Dailymotion
Deezer
Spreaker

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Targetspot

Company Location

Belgium

Company Website

www.targetspot.com

Company Facts

Organization Name

Podtrac

Date Founded

2005

Company Location

United States

Company Website

analytics.podtrac.com

Categories and Features

Categories and Features

Podcast

Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support

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