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What is Tatari?

Tatari is an innovative cloud-based platform tailored for brands, agencies, and publishers, enabling the planning, purchasing, and assessment of advertising campaigns across various channels including streaming, linear TV, and online video through a cohesive interface. Promoted as “The Only Convergent TV Ad Platform,” it allows users to handle TV advertising much like digital ads, featuring seamless campaign planning, execution, and measurement backed by robust data analytics. The platform delivers real-time insights into performance while providing precise attribution to business outcomes, extending its utility beyond just basic ratings. By automating the media-buying processes and logistics, it simplifies workflows for its users significantly. Agencies can take advantage of a self-service option that empowers them to offer TV advertising solutions to their clients, even if they previously lacked the necessary resources. Furthermore, Tatari includes tag-and-pixel tools that can be easily integrated with various websites, including those built on Shopify, to track conversion events from TV campaigns, thereby enhancing first-party data connectivity and improving performance attribution. In essence, Tatari's extensive features are designed to transform the advertising landscape in a convergent era, enabling more strategic and effective campaign management. This comprehensive approach positions Tatari as a leader in the evolution of advertising technology.

What is Omega Pixels?

Omega Pixels provides a comprehensive solution specifically designed for tracking conversions in eCommerce and for performance marketers. This innovative tool allows users to accurately track, manage, and improve conversion events across numerous advertising platforms, including Facebook, TikTok, Pinterest, and more. With Omega Pixels, users can easily set up and manage multiple pixels without any coding expertise, automatically capturing vital events from Page View to Purchase while ensuring reliable data transmission through both browser and server-side tracking methods. The platform boasts event deduplication capabilities, which help reduce signal loss and improve attribution accuracy, especially in today's privacy-focused environment. By integrating pixel management with conversion analytics, Omega Pixels empowers advertisers to enhance their campaign effectiveness, increase their return on ad spend (ROAS), and make data-driven decisions with confidence. Its user-friendly interface and extensive features position it as a crucial asset for marketers looking to excel in the highly competitive eCommerce landscape, helping them stay ahead of the curve in a rapidly evolving digital marketplace.

Media

Media

No images available

Integrations Supported

Facebook
Instagram
Pinterest
Shopify
TikTok
X (Twitter)

Integrations Supported

Facebook
Instagram
Pinterest
Shopify
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tatari

Date Founded

2016

Company Location

United States

Company Website

www.tatari.tv/

Company Facts

Organization Name

Omega Pixels

Date Founded

2017

Company Location

Vietnam

Company Website

twoowls.io

Categories and Features

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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