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What is The Conversion Cloud?

The Conversion Cloud® by Conversion Logix is a comprehensive platform focused on turning anonymous website visitors into qualified leads through targeted engagement and powerful attribution insights. It combines AI-driven chatbots like Claire AI+ with live chat functionality to automate lead capture and provide real-time, personalized support that enhances conversion rates. The platform offers a suite of customizable modules, including Spotlight’s 11 pre-built templates for promotional offers and Schedule Genie® to streamline appointment booking processes, ensuring prospects move smoothly through the sales funnel. Integration with leading CRMs and property management software consolidates data into a centralized hub, preventing double bookings and improving lead management efficiency. Conversion Cloud®’s attribution tools, including Clarity Attribution and Journey Visualizer, track marketing touchpoints from initial contact to sale, delivering actionable insights that help marketers optimize campaigns and prove ROI. Targeted at industries such as multifamily housing, senior living, and automotive dealerships, it offers tailored solutions to meet specific market needs. Customers report rapid lead growth and improved online conversions after implementing the platform. The system provides easy onboarding, module activation, and ongoing monitoring through a user-friendly interface. Conversion Logix also offers educational resources like webinars and case studies to support user success. This platform empowers marketing and sales teams to deliver seamless, data-driven customer journeys and maximize revenue opportunities.

What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

Media

Media

No images available

Integrations Supported

Microsoft Outlook
WordPress
iCalendar

Integrations Supported

Microsoft Outlook
WordPress
iCalendar

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Conversion Logix

Date Founded

2009

Company Location

United States

Company Website

conversionlogix.com/the-conversion-cloud/

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Categories and Features

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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