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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Connected-Stories?

The Connected-Stories Journey Designer is an easy-to-use visual platform that facilitates the development of non-linear advertising sequences via a simple drag-and-drop method, making it easier than ever to tailor content to individual preferences. Users have the flexibility to either build their campaigns from scratch with numerous personalization features or utilize pre-designed optimized journeys that help keep their advertisements relevant to the desired audience. In addition, the Connected-Stories Data Visualization Dashboard equips media and analytics teams with valuable insights into user interactions with ads, showcasing real-time engagement metrics, consumer journey patterns, and the interconnectedness of various content elements, all vital for thorough campaign assessments. Moreover, Connected-Stories Studio enables creative professionals to quickly design engaging and interactive advertisements, thanks to its user-friendly interface and extensive array of widget templates that allow for total creative expression while simplifying the overall development workflow. This suite of tools significantly boosts the effectiveness of ad production, ensuring that viewer engagement and relevance are enhanced, ultimately leading to more successful marketing outcomes. With such a comprehensive set of features, businesses can fully leverage the power of personalized advertising to connect with their audience.

Media

Media

Integrations Supported

Adloox
Airtory
BDEX
Bionic for Agencies
Black Crow AI
Catalina
Celtra
Cross Pixel
Factori
Gravy Analytics
GrowthLoop
Illuma
Intuizi
Magellan AI
Media.net
MikMak
Narrative
NetWise
Octane11
Supermetrics

Integrations Supported

Adloox
Airtory
BDEX
Bionic for Agencies
Black Crow AI
Catalina
Celtra
Cross Pixel
Factori
Gravy Analytics
GrowthLoop
Illuma
Intuizi
Magellan AI
Media.net
MikMak
Narrative
NetWise
Octane11
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Connected-Stories

Date Founded

2011

Company Location

Italy

Company Website

www.connected-stories.com/solution

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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