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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Google AdSense?

A myriad of advertisers compete for your advertising space, resulting in heightened revenue, more relevant ads, and a larger number of filled ad positions. Google can modify the dimensions of your ad units to perfectly fit either desktop or mobile platforms, which improves visibility and user interaction. By incorporating a single line of code into your website, Google will automatically display ads that match your site's design, simplifying the task of updating ad settings. You can boost your earnings by taking advantage of the vast network of online advertisers vying for your ad spaces. Each ad undergoes a careful vetting process to ensure high quality and relevance to your content or intended audience, whether viewed on smartphones or tablets. This meticulous approach contributes to increased online profits. Additionally, you have the option to block ads that do not meet your standards, personalize ad placements, and choose the types of ads that best align with your site’s look and functionality, thus enhancing the overall user experience. This degree of customization allows you to maintain an effective balance between maximizing income and ensuring user satisfaction while fostering a more engaging environment for your visitors. Ultimately, this strategy not only benefits your financial goals but also encourages long-term user loyalty.

Media

Media

Integrations Supported

Supermetrics
Advangelists
Airtory
Albato
BDEX
Catalina
Cobalt
DV Publisher Suite
Factori
Google Ad Exchange (AdX)
Google Ads
Humming
Integral Ad Science
Intuizi
MSIGHTS
Media.net
MikMak
Narrative
ShareThis
Trackonomics

Integrations Supported

Supermetrics
Advangelists
Airtory
Albato
BDEX
Catalina
Cobalt
DV Publisher Suite
Factori
Google Ad Exchange (AdX)
Google Ads
Humming
Integral Ad Science
Intuizi
MSIGHTS
Media.net
MikMak
Narrative
ShareThis
Trackonomics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

adsense.google.com/start/

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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