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What is Thunder Experience Cloud?

Thunder Experience Cloud stands out as an innovative, user-focused ad server that enables brands to achieve unmatched consistency, relevance, and frequency in their advertising campaigns across multiple devices. With an advanced toolkit for campaign management, brands gain thorough oversight from creative development and strategy formulation to ad serving and performance analytics. By prioritizing consistency, relevance, and frequency, Thunder effectively combats subpar customer ad experiences. Our commitment to a positive advertising journey is rooted in People-Based advertising principles, which encompass Identity, Creative, Personalization, and Measurement. Utilizing a cross-device identity graph, a creative management platform (CMP) designed for programmatic production, and a Dynamic Creative Optimization (DCO) tool for customized creative strategies, we also incorporate robust experience measurement to track ad delivery and overall effectiveness. This comprehensive approach allows us to deliver seamless, enterprise-level ad serving within the cohesive structure of Thunder Experience Cloud. Ultimately, this all-encompassing platform not only simplifies the advertising process but also significantly boosts the impact and success of brand campaigns across various channels. As a result, brands can engage their audiences more effectively and build stronger connections through data-driven advertising strategies.

What is Otterfish?

Otterfish streamlines the creation and management of Facebook and Instagram Ads, specifically designed for small and medium-sized businesses that may not have the digital marketing expertise or resources. With its intuitive interface, anyone on your team can easily launch effective ads. The platform offers a comprehensive suite of tools, including ad creation, publishing, audience testing, and performance analytics, ensuring all your advertising needs are met. A free plan is available, encouraging users to explore its capabilities today. Furthermore, Otterfish acts as a centralized repository for all your content and related data. The innovative Creative Brainâ„¢ feature meticulously tags every image, ad, and product, allowing you to quickly find the most effective visuals for your offerings. You can also eliminate the guesswork of identifying target audiences and creative elements that resonate, as Audience tests enable you to choose an image and present it to real audience segments with relevant captions. This facilitates rapid comparisons across various audience groups, optimizing your advertising strategy with ease. Ultimately, Otterfish makes marketing your business more straightforward and efficient than ever before, ensuring you can focus on growth and engagement.

Media

Media

Integrations Supported

Facebook Ads
Instagram
Instagram Ads

Integrations Supported

Facebook Ads
Instagram
Instagram Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$19.99 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Thunder Industries

Date Founded

2008

Company Location

United States

Company Website

www.makethunder.com

Company Facts

Organization Name

Otterfish

Date Founded

2020

Company Location

New Zealand

Company Website

otterfish.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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