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What is Tie?

Tie is a privacy-first website visitor identification platform that helps brands convert anonymous traffic into revenue-driving audiences. It de-anonymizes high-value visitors by providing names, email addresses, advertising IDs, and demographic insights. Tie enables marketers to identify up to 90% of traffic, significantly outperforming traditional identification tools. Brands can select exactly which visitors to enrich based on behavior, intent, and demographics. The platform provides multiple matching algorithms to control lead volume, data quality, and engagement likelihood. Tie integrates directly with email service providers, ad platforms, and SMS tools for real-time re-engagement. Marketers can trigger personalized outreach the moment a visitor abandons a cart or shows buying intent. Tie supports email, SMS, programmatic ads, and even postal activation. Built with compliance in mind, Tie uses opt-in, first- and third-party data aligned with CCPA and other regulations. Automatic opt-out handling ensures consumer privacy is respected at all times. Tie helps brands grow owned audiences, lower acquisition costs, and boost lifetime value. It transforms website traffic into a powerful, measurable growth engine.

What is 4Cite?

Effectively identifying website visitors is essential for implementing successful people-centered marketing strategies. Once individuals are recognized, their preferences and interests can be systematically collected and transformed into insightful consumer data. This valuable information enables tailored interactions that increase return on investment while building enduring relationships with customers. At the cutting edge of this field, 4Cite connects web visits to specific individuals, providing access to comprehensive person-based information. Unlike alternative solutions, the data capture mechanism of 4Cite is entirely managed by the company, which allows for a seamless setup and operation of its tools without the burden of continuous upkeep. The advanced tagging system, known as OneTag, facilitates thorough data gathering for all website interactions and email response metrics without necessitating any setup from clients. Moreover, our data collection capabilities extend to additional data points such as email status, product catalog details, and transaction signals, offering a complete picture of customer engagement. By harnessing this powerful system, businesses can significantly enhance their marketing strategies, ultimately leading to improved customer satisfaction and loyalty. This comprehensive approach to data utilization empowers organizations to adapt swiftly to changing consumer behaviors and preferences.

Media

Media

Integrations Supported

Amazon
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Salesforce
Sendlane
Shopify
TikTok

Integrations Supported

Amazon
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Salesforce
Sendlane
Shopify
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

$499 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tie

Date Founded

2021

Company Location

United States

Company Website

meettie.com

Company Facts

Organization Name

4Cite Marketing

Date Founded

2010

Company Location

United States

Company Website

www.4cite.com/identification/

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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