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What is Tie?

Tie is a privacy-first website visitor identification platform that helps brands convert anonymous traffic into revenue-driving audiences. It de-anonymizes high-value visitors by providing names, email addresses, advertising IDs, and demographic insights. Tie enables marketers to identify up to 90% of traffic, significantly outperforming traditional identification tools. Brands can select exactly which visitors to enrich based on behavior, intent, and demographics. The platform provides multiple matching algorithms to control lead volume, data quality, and engagement likelihood. Tie integrates directly with email service providers, ad platforms, and SMS tools for real-time re-engagement. Marketers can trigger personalized outreach the moment a visitor abandons a cart or shows buying intent. Tie supports email, SMS, programmatic ads, and even postal activation. Built with compliance in mind, Tie uses opt-in, first- and third-party data aligned with CCPA and other regulations. Automatic opt-out handling ensures consumer privacy is respected at all times. Tie helps brands grow owned audiences, lower acquisition costs, and boost lifetime value. It transforms website traffic into a powerful, measurable growth engine.

What is Infinite Audience?

Infinite Audience focuses on identity resolution, the enhancement of customer data, and the exploration of new audience segments. The company connects scattered first-party data—such as names, addresses, email addresses, and phone numbers—into unified and cleaned consumer identities. By enriching these linked records with a variety of demographic, household, behavioral, and other relevant attributes, businesses can obtain a more nuanced understanding of their customer base and pinpoint potential new audience segments. Users have the option to either use the web-based platform or engage with an AI assistant via MCP to delve into graph data, match and improve records, build and assess audience segments, and prepare these segments for activation. Furthermore, developers can take advantage of integration options that include a REST API, SDKs for both JavaScript/TypeScript and Python, along with A2A capabilities for smooth connectivity and functionality. This all-encompassing strategy fosters improved marketing tactics and enhances audience interaction, ultimately leading to greater business success.

Media

Media

Integrations Supported

HubSpot CRM
Shopify
Amazon
Facebook
Google Ads
HubSpot Customer Platform
Salesforce
Sendlane
TikTok

Integrations Supported

HubSpot CRM
Shopify
Agent2Agent (A2A)
Google Cloud BigQuery
Klaviyo
Model Context Protocol (MCP)
Zapier

API Availability

API Availability

Has API

Pricing Information

$499 per month

Pricing Information

Usage-based charges are tied to matched identities and the selected enrichment and data volume. Unmatched input records are not billed; annual identity licenses include 12 monthly refreshes.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Tie

Date Founded

2021

Company Location

United States

Company Website

meettie.com

Company Facts

Organization Name

NO FAIT LLC dba Infinite Audience

Date Founded

2026

Company Location

United States

Company Website

infiniteaudience.ai

Categories and Features

Identity Resolution

Not specified

Retargeting

Not specified

Categories and Features

Data Enrichment

Not specified

Identity Resolution

Not specified

Popular Alternatives

Popular Alternatives

No Alternatives
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