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What is Tie?

Tie is a privacy-first website visitor identification platform that helps brands convert anonymous traffic into revenue-driving audiences. It de-anonymizes high-value visitors by providing names, email addresses, advertising IDs, and demographic insights. Tie enables marketers to identify up to 90% of traffic, significantly outperforming traditional identification tools. Brands can select exactly which visitors to enrich based on behavior, intent, and demographics. The platform provides multiple matching algorithms to control lead volume, data quality, and engagement likelihood. Tie integrates directly with email service providers, ad platforms, and SMS tools for real-time re-engagement. Marketers can trigger personalized outreach the moment a visitor abandons a cart or shows buying intent. Tie supports email, SMS, programmatic ads, and even postal activation. Built with compliance in mind, Tie uses opt-in, first- and third-party data aligned with CCPA and other regulations. Automatic opt-out handling ensures consumer privacy is respected at all times. Tie helps brands grow owned audiences, lower acquisition costs, and boost lifetime value. It transforms website traffic into a powerful, measurable growth engine.

What is SERA?

SERA, which stands for Site Email Retargeting Advantage, is an innovative and proprietary method that is currently awaiting patent approval, allowing marketing clients to identify the email addresses of visitors to their websites by connecting that traffic with TrySERA's exclusive database. This means that even those who did not complete a purchase or fill out a Request For Information form can still be recognized. This groundbreaking solution marks the beginning of a new age in web retargeting, enabling you to access data associated with our database. Unlike platforms such as Facebook or Google that may offer email lists to their users, they usually do not disclose this information to you. With SERA, we can align your web traffic with our database and provide you with this vital information at a significantly lower cost than conventional clicks. Consequently, you can engage in remarketing efforts as often as you wish, without facing additional charges from a retargeting service, since you maintain ownership of the data! This distinctive benefit empowers you to enhance your marketing strategies not only effectively but also efficiently, ensuring you maximize your outreach to potential customers. By leveraging SERA, businesses can find new ways to connect with their audiences and drive engagement.

Media

Media

Integrations Supported

Amazon
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Salesforce
Sendlane
Shopify
TikTok

Integrations Supported

Amazon
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Salesforce
Sendlane
Shopify
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

$499 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tie

Date Founded

2021

Company Location

United States

Company Website

meettie.com

Company Facts

Organization Name

SERA

Company Location

United States

Company Website

www.trysera.com

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

RFI

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