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What is Tie?

Tie is a privacy-first website visitor identification platform that helps brands convert anonymous traffic into revenue-driving audiences. It de-anonymizes high-value visitors by providing names, email addresses, advertising IDs, and demographic insights. Tie enables marketers to identify up to 90% of traffic, significantly outperforming traditional identification tools. Brands can select exactly which visitors to enrich based on behavior, intent, and demographics. The platform provides multiple matching algorithms to control lead volume, data quality, and engagement likelihood. Tie integrates directly with email service providers, ad platforms, and SMS tools for real-time re-engagement. Marketers can trigger personalized outreach the moment a visitor abandons a cart or shows buying intent. Tie supports email, SMS, programmatic ads, and even postal activation. Built with compliance in mind, Tie uses opt-in, first- and third-party data aligned with CCPA and other regulations. Automatic opt-out handling ensures consumer privacy is respected at all times. Tie helps brands grow owned audiences, lower acquisition costs, and boost lifetime value. It transforms website traffic into a powerful, measurable growth engine.

What is Shoelace?

Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.

Media

Media

Integrations Supported

Shopify
Amazon
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Salesforce
Sendlane
TikTok

Integrations Supported

Shopify
JitBlox
Klaviyo
Mailchimp
Sign In Scheduling
Yotpo

API Availability

API Availability

Pricing Information

$499 per month

Pricing Information

$249 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Tie

Date Founded

2021

Company Location

United States

Company Website

meettie.com

Company Facts

Organization Name

Shoelace

Date Founded

2015

Company Location

Canada

Company Website

shoelace.com

Categories and Features

Identity Resolution

Not specified

Retargeting

Not specified

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Personalization
Recommendation Engine
Social Media Retargeting

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