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What is TikTok Ads?

Achieve your business goals using TikTok Ads Manager, an integral part of TikTok for Business, where you can share your brand's narrative, tap into your creative capabilities with diverse options, and monitor the success of your advertising efforts. The Business Help Center offers a comprehensive overview on how to set up your TikTok Ads Manager account and launch your first campaign, covering everything from creating a login to completing an ad and evaluating its performance indicators. For those looking to promote their products on TikTok, establishing a TikTok Ads Manager account is a vital step. This account setup involves three phases: creating your account, ensuring all necessary configurations are completed, and undergoing the essential account review process. TikTok Ads Manager provides a selection of applications to display your ads, and understanding the way your ad is presented—its placements, including location and format—is an important component of your advertising approach. By mastering these key factors, you can successfully connect with your desired audience and enhance your advertising initiatives. Consistently analyzing performance metrics will further empower you to refine your strategies and maximize your impact on the platform.

What is AdRoll?

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Media

Media

Integrations Supported

Cohley
Ikigai
Sourcetable
Supermetrics
BeProfit
Colligso SpotIn
Diffshop
GoodSpy
HubSpot CRM
Mozart Data
ReportGarden
Rippling
Salesforce Marketing Cloud Intelligence
Segment
SocialSign.in
Sprello
Stackreaction
StoryTok
VidMax
Wishloop

Integrations Supported

Cohley
Ikigai
Sourcetable
Supermetrics
BeProfit
Colligso SpotIn
Diffshop
GoodSpy
HubSpot CRM
Mozart Data
ReportGarden
Rippling
Salesforce Marketing Cloud Intelligence
Segment
SocialSign.in
Sprello
Stackreaction
StoryTok
VidMax
Wishloop

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ByteDance

Date Founded

2012

Company Location

China

Company Website

www.tiktok.com/business/en-US

Company Facts

Organization Name

AdRoll

Date Founded

2006

Company Location

United States

Company Website

www.adroll.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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