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What is Tobii Pro Lab?

Pro Lab is a sophisticated eye tracking software designed specifically for conducting experimental research with Tobii Pro hardware. This adaptable platform supports researchers throughout the entire research journey, catering to both simple and complex experiments. When paired with Tobii Pro hardware, Pro Lab creates a holistic solution for investigating human behavior. It boasts a user-friendly visual interface alongside specialized software tools, which effectively assist researchers from the initial stages of test design and data collection to the intricate process of detailed analysis. By encouraging solid experimental methodologies, Pro Lab allows newcomers to easily begin their eye tracking endeavors while also offering significant flexibility to adapt to changing research needs. Additionally, Pro Lab is meticulously engineered to integrate flawlessly with our range of screen-based and wearable eye trackers, ensuring the efficient processing of data streams for researchers in pursuit of high-quality insights. This collaboration not only improves the overall research experience but also fosters a deeper understanding of the complexities of human behavior, ultimately contributing to more profound research outcomes.

What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€100 per test

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Online Training

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/tobii-pro-lab/

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Categories and Features

Eye Tracking

Not specified

Categories and Features

Eye Tracking

Not specified

Market Research

Not specified

UX

Not specified

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