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What is Tobii Pro Sticky?

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.

What is Ditto?

Ditto functions as a cutting-edge synthetic platform designed for market research and consumer insights, allowing teams to perform both qualitative and quantitative studies in just minutes by leveraging AI-generated synthetic personas that accurately mimic real human demographics, behaviors, and opinions derived from census and market data to yield statistically significant outcomes. This groundbreaking solution supersedes traditional panels that depend on recruitment with AI-driven respondent groups, which can efficiently respond to surveys, partake in focus-group research, validate messaging and pricing strategies, evaluate product concepts, analyze market positioning, and simulate competitive scenarios across diverse countries and demographics, all while delivering essential insights more rapidly and cost-effectively than standard methods. The platform is easily accessible through a user-friendly web interface, APIs, or integrations with applications like Claude Code and Slack, supporting a variety of workflows that include concept testing, segmentation analysis, and brand reputation evaluation, thereby enhancing the overall efficiency of research undertakings. Furthermore, Ditto's adaptable features establish it as an essential resource for businesses keen on maintaining a competitive edge in an ever-changing market environment, making it easier to adapt strategies based on real-time insights. Its ability to provide timely and relevant data positions organizations to respond proactively to market trends and consumer needs.

Media

Media

Integrations Supported

Claude Code
Model Context Protocol (MCP)
Slack

Integrations Supported

Claude Code
Model Context Protocol (MCP)
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Company Facts

Organization Name

Ditto

Date Founded

2025

Company Location

Canada

Company Website

askditto.io

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Categories and Features

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