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What is Tobii Pro Sticky?

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.

What is EmoVu?

EmoVu utilizes advanced AI and machine learning technologies to accurately analyze human emotions. The platform evaluates the emotional impact and effectiveness of video content tailored for particular target demographics. We invite creators of all video formats, whether brief or extensive, to submit their projects for testing with a diverse audience that is sensitive to emotional cues via our intuitive interface. You can examine the emotional impact of your messaging and its relevance to your creative pieces, assessing both individual scenes and the full video before launch. By enhancing emotional engagement, you can avoid financial losses associated with ineffective content. Take advantage of the platform right after distribution to track early signs of viewer engagement, social influence, viral potential, and performance statistics across different media channels. Boost the visibility of your content and allocate resources judiciously for effective campaign retargeting. Furthermore, campaigns that evoke emotional responses are proven to generate significantly greater profit increases than those that rely solely on logical reasoning. Engaging with EmoVu not only unlocks your content's full potential but also strategically aligns your budget for long-term success, ensuring that your future projects are well-positioned for maximum impact. In this way, you can create a sustainable cycle of engagement and profitability.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Company Facts

Organization Name

Eyeris

Company Location

United States

Company Website

www.emovu.com

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

User Research

Not specified

Categories and Features

Emotion Recognition

Not specified

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