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What is Tobii Pro Sticky?

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.

What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€100 per test
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

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