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What is Tobii Pro Sticky?

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.

What is SentiGaze SDK?

SentiGaze delivers sophisticated gaze tracking features using regular webcams, enabling real-time monitoring of eye movements or allowing users to record sessions for later analysis. Users have the capability to generate heat maps from both individual and group sessions, easily integrating this visual data onto websites, applications, images, or videos, and benefit from live preview functionalities. This eye movement data can be utilized to control software and hardware, supporting pointer-based interfaces across an array of different applications. It also plays a crucial role in creating accessibility solutions aimed at individuals who need alternative methods for input that deviate from conventional tools. Importantly, the system operates without the necessity for specialized cameras or head stabilization equipment, as its proprietary algorithms can accurately detect and track eye movements from standard webcam footage without any physical contact. A brief calibration procedure adjusts the system for various screen sizes and viewing distances, requiring users to focus on designated points on the screen prior to each session. SentiGaze stands out in both individual tracking and group analysis, proving to be an excellent option for user experience investigations and the promotion of accessibility efforts, thereby improving the way users engage with their digital interfaces. Additionally, its ease of use and adaptability make it a valuable tool for researchers and developers looking to enhance user interaction in tech-driven environments.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

€890
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Company Facts

Organization Name

Neurotechnology

Date Founded

1990

Company Location

Lithuania

Company Website

neurotechnology.com

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

User Research

Not specified

Categories and Features

Eye Tracking

Not specified

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