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What is Tobii Pro Sticky?

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.

What is Synthetic Users?

Synthetic Users is a cutting-edge platform that harnesses the power of AI to enhance user research through advanced natural language processing and large language models, allowing for the creation of synthetic personas that mimic genuine human behavior with remarkable accuracy, achieving what is termed "synthetic organic parity." This innovative feature enables research teams to quickly define their objectives and carry out qualitative and quantitative studies—such as in-depth interviews, concept testing, problem exploration, customized scripts, or surveys—in just minutes, a stark contrast to the weeks that traditional methods typically require. Furthermore, the platform constructs comprehensive personality profiles for each synthetic participant and employs a multi-agent system to mimic dynamic, context-sensitive dialogues and decision-making processes, ultimately uncovering valuable insights about products. This approach significantly assists in validating concepts, enhancing user experiences, prioritizing development strategies, and analyzing behaviors across diverse audiences. Additionally, users can augment their simulations with proprietary data, thereby increasing the relevance of insights and ensuring a more accurate portrayal of user behavior. By integrating these sophisticated capabilities, Synthetic Users equips teams to make informed decisions more rapidly and effectively, fostering a more agile research environment. Consequently, this not only streamlines the research process but also enhances the quality of insights gathered, leading to better product development outcomes.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$2 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Company Facts

Organization Name

Synthetic Users

Company Location

United States

Company Website

www.syntheticusers.com

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

User Research

Not specified

Categories and Features

Synthetic User Tools

Not specified

User Research

Not specified

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