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What is Touchstorm DATAlabs?

Touchstorm DATAlabs has meticulously curated an impressive 96% of YouTube's vast database, converting it into a rich resource encompassing over 200,000 topics, thereby positioning the platform as the largest accessible focus group for brands and agencies globally. Our wide range of tools includes social listening capabilities, influencer selection services, perceptual research offerings, competitive analysis options, and enterprise-level API integrations, all designed to deliver exclusive insights into YouTube that conventional social listening platforms fail to provide. By leveraging cutting-edge AI-driven sentiment analysis, analyzing search trends, and utilizing our unique TVi index, Touchstorm DATAlabs equips brands with the ability to make strategic, data-informed choices regarding their content, influencer partnerships, and market strategies on a substantial scale. This forward-thinking methodology not only boosts brand awareness but also cultivates stronger relationships with targeted consumer segments. Ultimately, our comprehensive insights enable brands to navigate the complex landscape of digital marketing with confidence and precision.

What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

Media

Media

Integrations Supported

YouTube

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
Wiztrust
X (Twitter)

API Availability

API Availability

Pricing Information

$99/month/user
Perfect for brands looking for a YouTube-native view of their channel performance and competitive set.
1 authenticated channel + 9 competitors
Channel KPIs — growth, engagement, top videos, demographics, geography
Competitive comparisons — top brands, growth metrics, uploads, and cadence
Category Share of Voice

Pricing Information

$9,600 per year
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Touchstorm DATAlabs

Date Founded

2014

Company Location

United States

Company Website

touchstormdatalabs.com

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Categories and Features

Social Listening

Not specified

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

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