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What is TrackAd?

TrackAd is an innovative technology firm that focuses on enhancing the efficacy of digital advertising initiatives. They tackle the complexities involved in acquiring new customers, tracking return on investment, analyzing contributions, and streamlining data collection processes. With a client base exceeding 150 organizations across Europe, their notable partners include Cdiscount, Decathlon, E. Leclerc, and Sephora. The TrackAd product suite encompasses four distinct offerings: TrackAd 360, which provides multichannel attribution alongside cost-focused analysis; TrackAd Lead, designed to evaluate the ROI of lead generation efforts; TrackAd Collector, which automates the gathering of advertising expenditures; and TrackAd Affiliate, which focuses on antifraud measures and the management of cost-per-action publishers. Each of these products is tailored to meet the specific needs of advertisers in a rapidly evolving digital landscape. By leveraging their solutions, clients can achieve greater transparency and efficiency in their advertising strategies.

What is Roasberry?

Roasberry functions as a comprehensive marketing intelligence platform designed to streamline the data analysis journey for ecommerce marketers. It seamlessly integrates with multiple platforms, including Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, fostering a cohesive environment for the management and optimization of advertising efforts. Among its standout features are ad analytics that assist in tracking and improving ROI, pixel tracking that guarantees accurate cross-platform conversion attribution, and customer journey mapping aimed at enhancing user engagement. Additionally, the platform boasts visitor segmentation tools for creating personalized marketing campaigns and includes 'Ask Berry,' an AI-driven feature that delivers instant, data-backed marketing insights. Roasberry’s intuitive interface, combined with its advanced attribution models, allows brands to evaluate their most effective sales funnels, simplifying the process of data-driven decision-making. Furthermore, it provides integration solutions aimed at growth, equipping businesses with flexible options to adapt to an ever-evolving competitive landscape. This combination of features makes Roasberry an indispensable tool for ecommerce marketers striving to leverage their data efficiently while maximizing their marketing potential. Ultimately, Roasberry's ability to centralize and optimize marketing efforts ensures that brands can stay ahead in the fast-paced ecommerce environment.

Media

Media

Integrations Supported

Google Ads
Google Analytics
Adobe Analytics
Connexity
Criteo
Google Sheets
Kelkoo Group
Klaviyo
Pinterest
Pinterest Ads
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Shopify
Slack
TikTok
Tradedoubler
ikas
trivago

Integrations Supported

Google Ads
Google Analytics
Adobe Analytics
Connexity
Criteo
Google Sheets
Kelkoo Group
Klaviyo
Pinterest
Pinterest Ads
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Shopify
Slack
TikTok
Tradedoubler
ikas
trivago

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$149 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Roasberry

Date Founded

2023

Company Location

Turkey

Company Website

www.roasberry.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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