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What is TrackAd?

TrackAd is an innovative technology firm that focuses on enhancing the efficacy of digital advertising initiatives. They tackle the complexities involved in acquiring new customers, tracking return on investment, analyzing contributions, and streamlining data collection processes. With a client base exceeding 150 organizations across Europe, their notable partners include Cdiscount, Decathlon, E. Leclerc, and Sephora. The TrackAd product suite encompasses four distinct offerings: TrackAd 360, which provides multichannel attribution alongside cost-focused analysis; TrackAd Lead, designed to evaluate the ROI of lead generation efforts; TrackAd Collector, which automates the gathering of advertising expenditures; and TrackAd Affiliate, which focuses on antifraud measures and the management of cost-per-action publishers. Each of these products is tailored to meet the specific needs of advertisers in a rapidly evolving digital landscape. By leveraging their solutions, clients can achieve greater transparency and efficiency in their advertising strategies.

What is ThriveTracker?

ThriveTracker, recognized as "The Ultimate Mobile & Web Tracker for Media Buyers and Performance Marketers," is the premier performance marketing tracking solution specifically designed for today's high-volume media buyers, agencies, affiliates, and direct response marketers. This innovative platform stands out not only for its exceptional customer support but also for providing a 14-day free trial, allowing users to easily explore the intuitive process of building, tracking, analyzing, and optimizing campaign traffic through its advanced user interface. Furthermore, ThriveTracker sets itself apart by offering both self-hosted and cloud-based solutions, the latter leveraging the robust and secure infrastructure of Amazon Web Services. By focusing on efficient campaign management, ThriveTracker empowers users to channel their efforts into surpassing competitors, enhancing strategies, and expanding their initiatives. As a ThriveTracker user, you can finally bid farewell to clunky Excel spreadsheets and eliminate the need for overpriced tracking solutions. This all-encompassing tracking platform equips you with every essential tool for achieving success, ensuring your marketing endeavors are maximally efficient and effective. With ThriveTracker, you can streamline your operations, allowing you to concentrate on what is truly important: generating impactful results and driving your business forward. Embrace the freedom that comes with efficient tracking and let ThriveTracker elevate your marketing game to new heights.

Media

Media

Integrations Supported

AT Internet
Adobe Analytics
Connexity
Criteo
Facebook
FunnelFlux
Go2mobi
Google Ads
Google Analytics
Google Data Studio
LinkedIn
Outbrain
RTB House
Rakuten LinkShare
Taboola
Telegram
Tradedoubler
TrafficJunky
Tripadvisor
trivago

Integrations Supported

AT Internet
Adobe Analytics
Connexity
Criteo
Facebook
FunnelFlux
Go2mobi
Google Ads
Google Analytics
Google Data Studio
LinkedIn
Outbrain
RTB House
Rakuten LinkShare
Taboola
Telegram
Tradedoubler
TrafficJunky
Tripadvisor
trivago

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$35 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

ThriveTracker

Date Founded

2014

Company Location

United States

Company Website

thrivetracker.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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