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What is TrafficHaus?

TrafficHaus represents a state-of-the-art advertising platform that aims to enhance the efficiency of inventory and financial management for both publishers and advertisers. Developed by publishers for publishers, it adopts a flexible CPM model and employs advanced algorithms within a self-serve live bidding framework. Initially, the platform offers a run-of-network option that allows publishers to sell their inventory effortlessly to their current clients without incurring any costs. Moreover, advertisers can utilize TrafficHaus to capitalize on their unsold inventory, ensuring that no potential revenue is left untapped. Users have the freedom to select ad sizes, placements, volumes, geographic targeting, and device types for their campaigns, enabling them to bid for traffic according to their preferences. The sophisticated algorithm evaluates each advertiser's bid and budget against minimum thresholds set by publishers or the platform, while also taking into account geographical demographics and unique valuations derived from both bids and comparative analytics. This strategic methodology not only optimizes revenue generation for publishers but also customizes the advertising experience for advertisers, ensuring their specific requirements are met. By providing such a versatile and tailored approach, TrafficHaus effectively bridges the gap between supply and demand in the advertising landscape.

What is ADLIB?

Adlib stands out as a cutting-edge advertising platform tailored for publishers aiming to maximize their revenue from mobile applications. Originally, it functioned as a mediation tool that linked various ad networks with publishers in Korea, but it has since transformed into the foremost Supply Side Platform (SSP) in the nation, thanks to the advanced technology and extensive resources provided by NHN Group. The platform boasts a comprehensive SDK that allows users to begin monetizing their app inventory right away, doing away with the complexities associated with traditional ad platform integrations. It provides lucrative advertising options through ACE Trader, the Demand Side Platform (DSP) from NHN ACE, and facilitates intricate Data Management Platform (DMP) configurations that utilize data from NHN Group's tools like PAYCO, Hangame, and Bugs. Furthermore, Adlib allows for precise targeting of a large audience comprising 47 million users, ensuring optimal effective cost per mille (eCPM) rates through its Real-Time Bidding system. By streamlining the monetization process, Adlib empowers developers to effortlessly enhance their ad revenue while maximizing the potential of their mobile applications. With such a robust offering, choosing Adlib means investing in a future with greater financial returns for app developers.

Media

Media

Integrations Supported

Ad Reform
EXADS
Facebook
Google AdMob

Integrations Supported

Ad Reform
EXADS
Facebook
Google AdMob

API Availability

Has API

API Availability

Has API

Pricing Information

$50
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrafficHaus

Date Founded

2010

Company Location

United States

Company Website

www.traffichaus.com/advertisers.php

Company Facts

Organization Name

ADLIB

Company Location

South Korea

Company Website

adlibr.com/service

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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