TraitWare vs. Purse Identity

Purse Identity

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What is TraitWare?

TraitWare offers a genuine passwordless multifactor authentication (MFA) solution that enables authentic Zero Trust Access. This innovative, enterprise-level, patented system integrates Passwordless MFA with Single Sign-On (SSO), doing away with the necessity for usernames and passwords altogether. By implementing this solution, companies can not only streamline their processes but also enhance security measures and save up to 60% on support costs. The inclusion of a QR code solution further negates the need for a username, making the software both user-friendly and highly effective in minimizing the risks associated with traditional password logins. Additionally, by substituting usernames and passwords, we significantly reduce the threat of phishing attacks, while our QR scan or Direct login method ensures that users are securely linked to their logins, effectively preventing credential sharing and theft. This robust approach to authentication promises to transform how organizations manage access and protect sensitive information.

What is Purse Identity?

Purse Identity is a Customer Identity and Access Management (CIAM) solution built to unify customer identification, authentication, consent, security, and access across omnichannel customer journeys. The platform helps organizations recognize customers across interactions while reducing login and registration friction that can negatively affect conversion. Purse Identity structures its CIAM capabilities around five pillars: Connect, Authorize, Control, Secure, and Unify. Persistent sessions reduce the need for customers to repeatedly authenticate, while supported login experiences can incorporate passkeys, biometrics, and one-time passwords. The platform creates a unified customer profile that is synchronized in real time across channels, helping businesses maintain a consistent identity as customers move between web, mobile, store, and other experiences. Consent and customer data management capabilities are designed to give organizations greater control over how identity information is stored, accessed, and used. Purse Identity also provides proactive and reactive security capabilities, including real-time risk detection and adaptive authentication intended to distinguish suspicious activity from legitimate customer behavior. Ready-to-use APIs and SDKs help technical teams integrate identity functionality into their applications while reducing dependence on custom identity infrastructure. Purse can combine these capabilities with Purse Payment, positioning the broader platform as an integrated identity and payment orchestration environment that can reduce the number of separate systems and integrations required. The infrastructure is designed for high-volume environments, with Purse reporting more than 325 million managed profiles and service availability of at least 99.99%. Purse Identity is ISO 27001 certified and provides native GDPR compliance, while Purse reports that more than 100 brands use its technology.