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What is Trakwell.ai?

For high-ticket retailers like furniture, mattress, appliance, jewelry and auto dealers, foot traffic is only useful when it's tied to sales. Trakwell combines AI people counting with a built-in CRM to make that connection. Each visitor is counted (staff excluded, couples counted once), routed to a salesperson through the Photo Upboard, and matched against POS sales. That gives owners and managers their real close rate, average ticket and revenue per opportunity by store and by associate. Anyone who leaves without buying is saved as a be-back so the team can follow up, and ad performance can be measured by the buyers it brings in, not just visits. Teams also get sales goals, coaching insights, quarterly benchmark reports covering 1,000+ retailers, and integrations with STORIS, Profitsystems, Furniture Wizard and Podium. More than 2,000 businesses have used Trakwell (previously DoorCounts) since 2014. Pricing begins at $150 per location per month, with custom quotes.

What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

Media

Media

Integrations Supported

FROG
Furniture Wizard
HubSpot CRM
Lightspeed Retail
Podium DAW
RICS Software
STORIS
Salesforce
ServiceTitan
alwaysAI

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

API Availability

Has API

API Availability

Pricing Information

$150/month/location

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Trakwell.ai

Company Location

United States

Company Website

trakwell.ai/

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Categories and Features

Computer Vision

Image Processing
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Benchmarking
Car Counting
Conversion Tracking
Data Export
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
Zone / Area Monitoring

Retail Analytics

Not specified

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

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