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What is Trakwell.ai?

For high-ticket retailers like furniture, mattress, appliance, jewelry and auto dealers, foot traffic is only useful when it's tied to sales. Trakwell combines AI people counting with a built-in CRM to make that connection. Each visitor is counted (staff excluded, couples counted once), routed to a salesperson through the Photo Upboard, and matched against POS sales. That gives owners and managers their real close rate, average ticket and revenue per opportunity by store and by associate. Anyone who leaves without buying is saved as a be-back so the team can follow up, and ad performance can be measured by the buyers it brings in, not just visits. Teams also get sales goals, coaching insights, quarterly benchmark reports covering 1,000+ retailers, and integrations with STORIS, Profitsystems, Furniture Wizard and Podium. More than 2,000 businesses have used Trakwell (previously DoorCounts) since 2014. Pricing begins at $150 per location per month, with custom quotes.

What is Retail Sensing?

Testing reveals that video-based systems for counting individuals can achieve accuracy levels that surpass 98%. This impressive precision is obtained without infringing on individual anonymity. An overhead surveillance camera, whether CCTV or IP, oversees the movement of people within a specific area. This camera connects to a counting mechanism that accurately detects and records the number of individuals traversing a designated counting zone. The information gathered by these counters can be sent through several methods such as Wi-Fi, the Internet, IoT protocols, IP, Ethernet, RS485, or RS232. By combining these counts with real-time sales data from a point-of-sale (POS) system, businesses can gain immediate insights into their sales conversion performance. To effectively manage large entrances and spacious areas, multiple cameras can be linked across the ceiling space. Furthermore, an integrated video server allows for the simultaneous viewing of live footage alongside the respective people counts, facilitating accurate verification and remote system configuration. Once the system is established, it can be fine-tuned to transmit only the counting data over the network, which aids in conserving bandwidth. For remote commissioning purposes, it is also feasible to replay the videos utilized for counting. This comprehensive approach not only boosts data precision but also significantly enhances operational efficiency, leading to better decision-making for businesses. Ultimately, the integration of these technologies paves the way for smarter resource management and improved customer experiences.

Media

Media

Integrations Supported

FROG
Furniture Wizard
HubSpot CRM
Lightspeed Retail
Podium DAW
RICS Software
STORIS
Salesforce
ServiceTitan
alwaysAI

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$150/month/location

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Trakwell.ai

Company Location

United States

Company Website

trakwell.ai/

Company Facts

Organization Name

Retail Sensing

Date Founded

2013

Company Location

United Kingdom

Company Website

www.retailsensing.com/about-retail-sensing.html

Categories and Features

Computer Vision

Image Processing
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Benchmarking
Car Counting
Conversion Tracking
Data Export
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
Zone / Area Monitoring

Retail Analytics

Not specified

Categories and Features

People Counting

Not specified

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