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What is Trakwell.ai?

For high-ticket retailers like furniture, mattress, appliance, jewelry and auto dealers, foot traffic is only useful when it's tied to sales. Trakwell combines AI people counting with a built-in CRM to make that connection. Each visitor is counted (staff excluded, couples counted once), routed to a salesperson through the Photo Upboard, and matched against POS sales. That gives owners and managers their real close rate, average ticket and revenue per opportunity by store and by associate. Anyone who leaves without buying is saved as a be-back so the team can follow up, and ad performance can be measured by the buyers it brings in, not just visits. Teams also get sales goals, coaching insights, quarterly benchmark reports covering 1,000+ retailers, and integrations with STORIS, Profitsystems, Furniture Wizard and Podium. More than 2,000 businesses have used Trakwell (previously DoorCounts) since 2014. Pricing begins at $150 per location per month, with custom quotes.

What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

Media

Media

Integrations Supported

FROG
Furniture Wizard
HubSpot CRM
Lightspeed Retail
Podium DAW
RICS Software
STORIS
Salesforce
ServiceTitan
alwaysAI

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$150/month/location

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Trakwell.ai

Company Location

United States

Company Website

trakwell.ai/

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Categories and Features

Computer Vision

Image Processing
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Benchmarking
Car Counting
Conversion Tracking
Data Export
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
Zone / Area Monitoring

Retail Analytics

Not specified

Categories and Features

Retail Execution

Not specified

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