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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is AWS Entity Resolution?

Implement entity resolution workflows in mere minutes, drastically reducing the time typically required for such processes from months to just a few short spans. Customize advanced matching techniques that boost data accuracy based on your unique business needs. Protect your data while minimizing unnecessary transfers by retrieving records directly from their original sources. AWS Entity Resolution streamlines the task of matching and connecting related records, removing the need for custom-built solutions entirely. Leverage flexible, configurable machine learning (ML) techniques in tandem with rule-based methods to fine-tune record matching according to your organizational objectives. By removing duplicate entries, you can uncover richer insights from your data, effectively preparing it for artificial intelligence (AI) model training and ultimately driving better business outcomes. Cultivate more impactful experiences by utilizing integrated insights across multiple areas, including advertising, marketing campaigns, customer support services, loyalty initiatives, and e-commerce activities. Achieve seamless integration of SKUs, UPCs, or distinct product identifiers into a unified product record, which enhances tracking across retail outlets and supply chains and leads to greater operational efficiency. Furthermore, this streamlined approach not only boosts productivity but also fosters a data-driven culture that can adapt to future challenges and opportunities.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Databricks
Eyeota
Proximic by Comscore

Integrations Supported

Amazon Web Services (AWS)
Databricks
Eyeota
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aws.amazon.com/es/entity-resolution/

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

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