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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is ClearVector?

ClearVector is a security platform that emphasizes identity-driven solutions, designed to provide rapid detection, analysis, and management of threats in cloud-native environments. It alerts users instantly to any suspicious activities and allows them to stop and isolate incidents with a single click, streamlining the decision-making process and accountability. By giving users the ability to investigate incidents and understand the identities behind changes and their intentions, ClearVector implements well-established incident response tactics suitable for both AWS and GCP environments. Additionally, it bolsters its identity-focused security strategy by integrating with AWS S3 buckets through its bucket intelligence feature, allowing for real-time monitoring of identity-related activities within the buckets, detailed metrics, and quick detection of any potentially harmful actions. Moreover, ClearVector can be quickly integrated into AWS environments via its Private SaaS model, ensuring robust data isolation and compliance with data sovereignty regulations, which is particularly beneficial for organizations in sensitive industries. This comprehensive strategy not only enhances security but also builds confidence among users relying on secure and compliant cloud operations, further establishing ClearVector as a vital tool in modern cybersecurity. Ultimately, its proactive approach to threat management positions it as a leader in the realm of identity-driven security solutions.

Media

Media

Integrations Supported

Amazon S3
Amazon Web Services (AWS)
Databricks
Eyeota
GitHub
Google Cloud Platform
Kubernetes
Proximic by Comscore

Integrations Supported

Amazon S3
Amazon Web Services (AWS)
Databricks
Eyeota
GitHub
Google Cloud Platform
Kubernetes
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

ClearVector

Company Location

United States

Company Website

www.clearvector.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

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