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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is DemandJump?

DemandJump stands out as the leading platform for Marketing Insights and Attribution, providing marketers with valuable insights into audience behavior, competitor actions, and strategic recommendations for enhanced outcomes. By leveraging this platform, users gain clarity on the type of content to create, the keywords to target, the websites to engage with, and the videos to develop. DemandJump integrates various data sources to construct comprehensive networks of customer touchpoints centered on specific topics, enabling clients to effectively prioritize their next steps. Furthermore, businesses can link their marketing strategies with sales performance, identifying which initiatives are contributing to revenue and pipeline expansion, ultimately driving informed decision-making and improved results. This holistic approach ensures that organizations stay ahead in an ever-evolving marketplace.

Media

Media

Integrations Supported

Databricks
Eyeota
Proximic by Comscore

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Meta Ads
Salesforce
Salesforce Marketing Cloud Account Engagement
Shopify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

DemandJump

Date Founded

2015

Company Location

United States

Company Website

www.demandjump.com

Categories and Features

Categories and Features

Audience Intelligence

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data

Channel Management

Not specified

Content Analytics

Not specified

Content Creation

Not specified

Content Marketing

Not specified

Dashboard

Not specified

Digital Analytics

Not specified

Keyword Research

Not specified

Lead Generation

Not specified

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

SEO

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Pageview Tracking
Referral Source Tracking
Time on Site Tracking

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