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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is ONEcount?

ONEcount is a comprehensive customer-data platform (CDP) that merges an all-encompassing Marketing Activation Platform with a seamlessly integrated technology stack. With its extensive background in identity resolution, data amalgamation, and sophisticated identification and targeting mechanisms, ONEcount optimizes the technology ecosystem, making it easier to manage. The platform offers a variety of features, including consolidated dashboards, visualizations that span multiple tactics, secure third-party data feeds, an ETL engine, and integrated email marketing functionalities. Additionally, it boasts advertising integrations, single sign-on features, and social media capabilities, along with numerous other tools designed to enhance cross-selling and upselling strategies, boost sales, and facilitate personalized one-on-one communication with customers. Moreover, its user-friendly interface ensures that businesses can quickly adapt and utilize its extensive capabilities to achieve their marketing objectives effectively.

Media

Media

Integrations Supported

AdRoll
Adestra
Adobe Marketo Engage
Databricks
Eloqua
Emma
Exact
Eyeota
Facebook
Google Ad Exchange (AdX)
Google Ad Manager
HubSpot Marketing Hub
LiveRamp
Personify XP
PostUp
Proximic by Comscore
Sailthru
Salesforce Marketing Cloud Account Engagement
Swoogo
Xandr

Integrations Supported

AdRoll
Adestra
Adobe Marketo Engage
Databricks
Eloqua
Emma
Exact
Eyeota
Facebook
Google Ad Exchange (AdX)
Google Ad Manager
HubSpot Marketing Hub
LiveRamp
Personify XP
PostUp
Proximic by Comscore
Sailthru
Salesforce Marketing Cloud Account Engagement
Swoogo
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1,500 / mo.*
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

GCN Publishing, Inc.

Date Founded

2011

Company Location

United States

Company Website

www.one-count.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Popular Alternatives

Popular Alternatives

ONEcount Reviews & Ratings

ONEcount

GCN Publishing, Inc.