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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is OuterSignal?

OuterSignal is an innovative platform designed to elevate customer intelligence and data enrichment for ecommerce and direct-to-consumer brands, enabling them to uncover the true identities and characteristics of their customers in real-time. By integrating effortlessly with commerce systems, it enhances every order with a wealth of demographic, professional, and behavioral insights, allowing brands to transcend basic assumptions about their buyers. The platform quickly spots high-value and influential clientele—including celebrities, executives, athletes, and micro-influencers—and sends alerts to teams, ensuring they can capitalize on relevant opportunities as they arise. Additionally, it provides comprehensive customer profiles that encompass age, gender, location, income, profession, and social influence, which aids in creating more precise audience segmentation and a nuanced understanding of customer behavior. This extensive information empowers brands to develop intricate personas, monitor trends within customer groups, and fine-tune their targeting approaches for improved impact. Moreover, OuterSignal not only enhances marketing initiatives but also fosters stronger relationships between brands and their customers, ultimately driving loyalty and engagement. In this way, the platform serves as a critical resource for brands aiming to thrive in the competitive landscape of ecommerce.

Media

Media

Integrations Supported

Databricks
Eyeota
Proximic by Comscore

Integrations Supported

BigCommerce
Gorgias
Klaviyo
Shopify
Slack
WooCommerce
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$49 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

OuterSignal

Company Location

United States

Company Website

www.outersignal.com

Categories and Features

Categories and Features

Customer Intelligence

Not specified

eCommerce Tools

Not specified

Popular Alternatives

Popular Alternatives

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GCN Publishing, Inc.