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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is ShelfWatch?

Experience immediate insights into shelf monitoring tailored for your optimal retail environment with ShelfWatch. This cutting-edge tool adeptly assesses the merchandising conditions of stock-keeping units (SKUs) and provides actionable insights that drive a cycle of continuous improvement, aiding consumer packaged goods (CPG) companies in reaching their ideal store objectives. By leveraging sophisticated Image Recognition technology, it boosts the efficiency of the sales force, offers critical insights into shelf conditions, and encourages further sales growth. ShelfWatch delivers a holistic view of store execution by monitoring various customizable key performance indicators (KPIs) to align with your specific requirements. The mobile application is equipped with image capture functionality that evaluates product positioning and visibility on shelves, featuring advanced capabilities such as blur detection while ensuring compliance with eye-level display standards. Furthermore, it enables image capture in locations lacking internet access, with the capability to upload images once a connection is established. ShelfWatch also integrates effortlessly with multiple Sales Force Automation (SFA) and Distribution Management System (DMS) applications, enhancing its adaptability for retailers. Overall, with its extensive set of features, ShelfWatch empowers retailers to significantly optimize their merchandising strategies and drive operational excellence. Ultimately, this innovative solution stands as a critical asset for any retailer aiming to refine their in-store performance.

Media

Media

Integrations Supported

Microsoft Power BI

Integrations Supported

Microsoft Power BI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

ParallelDots

Company Location

United States

Company Website

www.paralleldots.com/shelfwatch

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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