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What is Treasure Data?

To deliver outstanding customer experiences, it is essential to fully leverage customer data. Treasure Data's Enterprise Customer Data Platform integrates various forms of customer information from online, offline, and IoT sources, enabling businesses to uncover vital insights that foster growth. Just as musical notes may seem small yet hold immense potential, individual data points can reveal significant trends and opportunities. In essence, we stand out as an independent Customer Data Platform with a solid track record in resolving intricate data challenges faced by large organizations. Our platform boasts over 170 connectors compatible with any technology ecosystem, offering schema flexibility and the capability to handle diverse data types. With a focus on enterprise-level security, scalability, and sustainability, we empower you to harness customer data effectively, facilitating the creation of remarkable brand experiences on a large scale. Every interaction with customers, whether digital or physical, is meticulously recorded, allowing for comprehensive analysis of all brand engagements. This holistic approach helps businesses fine-tune their strategies and enhances overall customer satisfaction.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

Acxiom Real Identity
Amazon Marketing Cloud
Braze
Campaign Monitor
Cordial
Domo
Google Ads
HubSpot Customer Platform
InMoment
Instagram
Lightspeed Retail
Mailchimp
Metric Insights
MyGuestlist
ReSci
Versium REACH
Vision6
X (Twitter)
me&u

Integrations Supported

Acxiom Real Identity
Amazon Marketing Cloud
Braze
Campaign Monitor
Cordial
Domo
Google Ads
HubSpot Customer Platform
InMoment
Instagram
Lightspeed Retail
Mailchimp
Metric Insights
MyGuestlist
ReSci
Versium REACH
Vision6
X (Twitter)
me&u

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Treasure Data

Date Founded

2011

Company Location

United States

Company Website

www.treasuredata.com

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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